Lead Generation

A lead is any visitor (company or individual) who shows interest in a company’s service or product, they usually hear from a business or organization after opening communication by submitting personal information for an offer, trial, or subscription or engaging in live activates such as exhibitions and events.

Lead Generation is the process of generating consumer interest for a service or product with the goal of turning that interest into actual sales.
Lead Generation Process
A visitor discovers the business through one of the marketing channels provided, such as exhibition, website, blog, or social media page.
In cases of electronic medias, the visitor then clicks on call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
That CTA takes visitor to a landing page, which is a web page that is designed to capture lead information.
Once on the landing page, the visitor fills out a form in exchange for the offer. Now we have a new lead.
Once all of these elements put together, we can use the various promotional channels to drive traffic to the landing page to start generating leads, i.e. Lead Generation Marketing.

Lead Generation

Lead Generation

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