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Marketing is how to build awareness, it includes tactical goals and tools to help in delivering the message of a brand. Marketing methods will come and go, and may change significantly from year-to-year, or from season-to-season, but brand will always remain constant.
BE Worldwide offers marketing plans in different “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch.
Basic elements to work on: